Realtors use AI more often, NAR 2026 tech report finds
75% of AI users write listing descriptions with it, and only 12% say they do not use AI and do not plan to
The National Association of Realtors' 2026 tech report highlights a significant trend in the real estate industry: the increasing adoption of artificial intelligence (AI) among realtors. With 75% of AI users leveraging the technology to write listing descriptions, it's clear that AI is becoming a valuable tool for streamlining tasks and improving efficiency. This is particularly relevant for rental properties, where accurate and compelling listing descriptions can make a big difference in attracting potential tenants.
The report also notes that only 12% of realtors say they do not use AI and do not plan to, suggesting that the vast majority of industry professionals are either already using AI or open to exploring its potential benefits. As AI technology continues to evolve, we can expect to see even more innovative applications in the rental market, such as AI-powered chatbots for customer service or AI-driven property valuation tools.
As the real estate industry becomes increasingly reliant on technology, it's essential for rental professionals to stay informed about the latest trends and tools. To watch next: how AI will be used to enhance the rental experience, such as through personalized property recommendations or streamlined lease application processes. Additionally, keep an eye on how regulatory frameworks will adapt to the growing use of AI in real estate, ensuring that the benefits of technology are balanced with consumer protection and fairness.
Originally reported by housingwire.com. RentNews adds analysis for real estate & property readers.