Reddit vanished from ChatGPT in four days. Real estate should take the hint.
Agents are buying "AI visibility." A lot of what they're buying is rented space on platforms they don't control and some of it is an FTC problem.
The sudden disappearance of Reddit from ChatGPT's accessible sources is a telling sign for the real estate industry, particularly for rental professionals. It highlights the precarious nature of relying on third-party platforms for visibility and marketing. Agents and property managers are investing in "AI visibility" by paying for space on platforms like ChatGPT, but as we've seen, this control can be fleeting.
This issue is especially pertinent in the rental market, where agents and property managers often rely on online platforms to reach potential tenants. By renting space on platforms they don't control, they may be inadvertently creating unstable and temporary marketing channels. Furthermore, some of these practices may raise concerns with the Federal Trade Commission (FTC), adding an extra layer of risk to these marketing strategies.
As the real estate industry continues to adapt to the evolving digital landscape, it's crucial for rental professionals to take heed of this development. They should focus on building sustainable and controlled marketing channels, such as their own websites and social media presence. It's also essential to stay informed about the implications of AI visibility and potential regulatory issues. What's next to watch is how agents and property managers adjust their marketing strategies in response to this shift and whether they'll prioritize building stable, long-term online presence over temporary AI visibility.
Originally reported by housingwire.com. RentNews adds analysis for real estate & property readers.